NEWS
Wet Tissue And Wipe Market Size and Forecast 2025-2029
The global wet tissue and wipe market is projected to grow substantially through 2029, expanding by an estimated USD 10.78 billion at a CAGR of around 8.1 % between 2024 and 2029. Growth is driven primarily by rising concerns around personal hygiene and environmental pollution, which are increasing demand for wipes across personal care, household, and industrial applications. Europe is expected to contribute the largest share of global growth (about 34 %), while the personal care segment—including baby, facial, and body wipes—dominates the market. Manufacturers face challenges due to environmental issues tied to non-biodegradable wipes, prompting innovation toward eco-friendly, flushable, and biodegradable products. The market is highly fragmented with many established players focusing on product differentiation, sustainability, and expanded distribution channels to meet evolving consumer needs
Mordor Intelligence - Last Updated 2025
The global wipes market is expected to grow steadily, reaching about USD 21.5 billion by 2031 with a CAGR of around 2.75%. Growth is driven by rising hygiene awareness, convenience, and demand for personal care products. Baby wipes dominate the market, while moist toilet wipes are growing fastest. North America holds the largest market share, and Asia-Pacific is the fastest-growing region, with sustainability pushing demand for biodegradable and eco-friendly wipes.
CTV News - Last Updated May 10, 2023, 12:24 p.m. ET
A new study warns that certain cleaning products that became high-use during the COVID-19 pandemic may be doing more harm than good.
Researchers highlighted that cleaning products containing something called quaternary ammonium compounds (QACs) may be connected to asthma, dermatitis and inflammation in humans.
“Disinfectant wipes containing QACs are often used on children’s school desks, hospital exam tables, and in homes where they remain on these surfaces and in the air,” Courtney Carignan, a co-author and assistant professor at Michigan State University, said in a press release. “Our review of the science suggests disinfecting with these chemicals in many cases is unhelpful or even harmful. We recommend regular cleaning with soap and water and disinfecting only as needed with safer products.”
BBC – Last Updated April 3, 2023
Ms. Coffey announced that the ban on plastic-based wipes is expected to be implemented next year after a consultation. This initiative is part of a broader strategy to enhance water quality in England, where no rivers or waterways are deemed clean.
However, opposition and environmental groups have criticized the plan as insufficient. According to Water UK, which represents the water industry, wet wipes flushed down toilets are responsible for 93% of sewer blockages, including so-called fatbergs, costing approximately £100 million annually to remove.
ANDRITZ – Last Updated 2024
The article discusses ANDRITZ’s efforts in developing sustainable technologies for producing bio-wipes, responding to increasing regulations against single-use plastics. Leveraging processes like Spunlace, Wetlace™, and innovative drylaid-wetlaid techniques, the company enables eco-friendly production using natural fibers such as bamboo, cotton, and wood pulp. These methods balance economy and ecology, offering biodegradable wipes that maintain high quality and affordability. The solutions align with industry demand for reducing environmental impact without compromising performance. For more details, visit ANDRITZ’s blog.
