Our Projects
Normal Wet Wipes__
The Problem
Specific description of the top problems and references supporting its presence. Traditional wet wipes are largely composed of plastic that does not break down after being flushed down the toilet. Therefore, they do not biodegrade rapidly enough to avoid clogging pipes. Wet wipes that do not dissolve or evaporate slowly stand firm in the system, eventually preventing reacting with other materials like cooking oil and grease to create blockages. Anything other than urine, feces, and toilet paper should not be flushed. Moreover, as mentioned in the overview, most wet wipes contain alcohol that is not necessarily able to disinfect and instead cause irritation to sensitive skin.
Toilet paper disintegrates when flushed, but wet wipes do not. Due to the fact that they typically contain plastic, they last for a long time once in the sea, causing havoc to marine life once they reach the water.
Most wet wipes are made from a combination of non-biodegradable materials like polyester, polypropylene, and other synthetic fibres. These materials do not break down easily in the environment and can persist for years.
Wet wipes are often marketed as “flushable,” but this label is misleading. Unlike toilet paper, which disintegrates quickly in water, wet wipes can clog sewer systems and contribute to blockages. They do not break down as efficiently, leading to increased maintenance costs for sewage systems and potential overflows into water bodies.
Our Safer Wipes__
The Solution
An overview of the solution with specific reference to key features and Unique Value Propositions: The proposed venture is a combined software and hardware solution that provides an innovative foam that turns ordinary paper-based toilet paper into flushable and environmentally friendly wet wipes. A touchless foam dispenser will be the method for transferring the foam onto toilet paper. This innovative approach to wet wipes allows for a high level of hygiene in an environmentally responsible, natural, and flushable manner. Very simply, the chemical-free foam, made from pure and natural substances, will be applied to any regular paper-based toilet paper that people already have in their homes. Touchless dispensers will deliver the foam onto toilet paper to suit any bathroom (or room) decor.
The foam will be made entirely of natural and unadulterated ingredients, such as witch hazel, aloe, and aqua water, combined with ingredients that will be researched and tested to ensure they mix and blend well while killing germs. The recipe will be based on the founder’s vision and created by our research and development team. The end product will soften and moisten toilet paper to a level that achieves the desired feel of a wet wipe but without wetting or tearing the paper. Lastly, the foam, made in Canada, will be free of parabens, alcohol, sulphates, dyes, phthalates and synthetic fragrances.
The ADVANTAGES
The benefits of a new product alternative to wet wipes can be significant, both for consumers and the environment. Here are some key benefits:
1. Sustainability: One of the primary benefits of alternative wet wipes is their reduced environmental impact. Traditional wet wipes often contain non-biodegradable materials leading to plastic waste and pollution. By offering an alternative made from sustainable materials or reusable options, you help minimize waste generation and support a more eco-friendly approach.
2. Reduced Chemical Exposure: Many conventional wet wipes contain harsh chemicals, preservatives, and fragrances that can irritate the skin and harm both users and the environment. Alternative wet wipes, especially those made from natural and non-toxic ingredients, offer a safer and gentler option, reducing the risk of allergic reactions or skin irritations.
3. Cost Savings: Reusable alternatives or DIY wet wipes can provide cost savings in the long run. Instead of continuously purchasing single-use wet wipes, consumers can invest in reusable cloth wipes or make their own wipes by soaking cloth in a homemade solution. This can be a more economical choice over time, reducing ongoing expenses.
4. Versatility: Alternative wet wipes can be designed to serve multiple purposes. For example, they can be suitable for personal hygiene, baby care, makeup removal, or cleaning surfaces. By offering a versatile product, you cater to a broader range of consumer needs and provide a convenient solution for various situations.
5. Convenience and Portability: Many alternative wet wipes are designed to be compact and portable, making them convenient for on-the-go use. Whether it’s for travel, outdoor activities, or everyday use, the portability of alternative wet wipes ensures that users can have a convenient and hygienic option at their disposal.
6. Customization: Alternative wet wipes can be tailored to specific user preferences and needs. For instance, they can be infused with natural ingredients like aloe vera or chamomile for added soothing and moisturizing benefits. This customization allows users to choose a product that meets their requirements and preferences.
7. Positive Brand Image: By offering a sustainable and environmentally friendly alternative to traditional wet wipes, your brand can build a positive image and reputation among conscious consumers. Being seen as a company that prioritizes sustainability and cares about the well-being of its customers can help attract and retain loyal customers.
8. Regulatory Compliance: Developing alternative wet wipes that meet regulatory requirements for safety, ingredient labelling, and environmental standards helps ensure consumer trust and compliance with industry regulations. By adhering to relevant standards, you can provide peace of mind to consumers and establish credibility for your product.
Overall, the benefits of a new product alternative to wet wipes include sustainability, reduced chemical exposure, cost savings, versatility, convenience, customization, positive brand image, and regulatory compliance. By addressing these benefits in your marketing efforts, you can effectively communicate the value proposition of your alternative wet wipes to potential customers.